In her memory

Named for Neneda.

Ana Maria Ribeiro Nogueira — known to everyone as Neneda — seated on a white wooden fence with her two young sons, Brazil, 1979.
Ana Maria Ribeiro Nogueira — “Neneda” — with her sons · Brazil, 1979 · 1943–2009

The name

Who was Neneda?

Neneda is a family brand founded by Daniel Santos and named for his late mother — Ana Maria Ribeiro Nogueira, known to everyone as Neneda. Its first product, Together to the Aisle, is a wedding planner built in Excel and Google Sheets that keeps budget, guest list, and timeline in one file. Five percent of every sale supports iCare4Kids, a Florida children's charity.

My mother was Neneda. I named this brand after her because the warmth I'm trying to build into it is hers — the instinct to keep a family organized and looked-after, and to leave a little of what you have for someone who has less. Every planner we sell sends 5% to children who need it, in her name. — Daniel Santos, founder and son
Daniel Santos with his wife Tania and their two children, Alessandra and Duke, holding their dachshund puppy Dixie.
Daniel & Tania — with Alessandra, Duke, and Dixie.

The planner

What she would have made for you.

Together to the Aisle keeps your whole wedding — budget, guest list, and timeline — in one spreadsheet. It is the first thing we have made at Neneda. It is cross-linked, not a stack of separate tabs: your RSVP count feeds catering, your seat count feeds rentals, your vendor payments feed the timeline. Change a number in one place and it updates across the file.

The Together to the Aisle dashboard, showing the budget, guest count, and timeline in one view.
The dashboard, all in one place.

What does it actually keep track of?

  • Guest list & RSVPs
  • Seating chart
  • Budget & vendor payments
  • Wedding-party assignments
  • Day-of timeline
  • Venue & vendor comparison
  • Honeymoon planning
  • Gift & thank-you log

Do I get Excel, Google Sheets, or both?

Both. It works in Microsoft Excel 2019 or newer and in Google Sheets — on Mac, Windows, and your phone. One-time purchase. No subscription. No Canva Pro, no Adobe.

Start your planner →

The store opens soon. When it does, this button takes you to the Neneda shop — and 5% of what you pay goes forward.

The giving

Where does the 5% actually go?

5% of every Neneda sale supports iCare4Kids, Inc., a Florida 501(c)(3) public charity that Daniel founded in 2003 in honor of his mother. It teaches kids the things school skips — how money works, how to handle everyday life, and how to work with AI.

We keep the two separate and say so plainly: Neneda is a for-profit brand; iCare4Kids is its own charity. Buying from Neneda is not a tax-deductible donation — only a direct gift to iCare4Kids may be. We report what Neneda sends, and when. See iCare4Kids →